Spring/Summer 2019:

Roots Will Grow Flowers

S/S ’19 Campaign

INSPIRATION

As a brand we put a strong emphasis on our heritage/roots.

We believe knowing where you come from and always

keeping our core values intact, will let us grow as a brand.

Doing so in life, will let you grow as a person.

This campaign is made for you to embrace where

you come from, remember where you started and

carry this to where you are heading.

Never forget this as you grow to become…

A beautiful Flower.

ROOTS WILL GROW FLOWERS

L’ORIGINE

THEME

 root1 /ruːt/ noun plural noun: roots 1. the part

of a plant which attaches it to the ground or to a support,

typically underground, conveying water and nourishment

to the rest of the plant via numerous branches and fibres.

“cacti have deep and spreading roots” synonYMS: radicle,

rhizome, rootstock, tuber, tap root, rootlet; rareradicel

“the fungus attacks a plant’s roots” 2. the basic cause, source,

or origin of something. “money is the root of all evil”

synonYMS: source, origin, starting point, seed, germ,

beginnings, genesis; cause, reason; base, basis, foundation,

bottom, seat, fundamental; core, nucleus, heart, kernel, nub,

essence; fons et origo; literaryfountainhead, wellspring,

fount; rareradix “the root of the problem”

Based on The definition of roots, we created our Lookbook

where we try to tell a Visual Story from growing up in our

rough neighbourhood, to finding ourselves with our idea for

the brand that sets us free in a different light than most people

in our environment. We try to tell how our deep Ghanaian roots

and the place we grew up in Amsterdam (the Bijlmer) shapes

us to become an individual that is proud of all that he has seen and

all that he is. The tough seed of a beautiful flower that is flourishing.

Photographer: Vincent van Kleef

Model: Junior Agyeman

Styling: Dyllan Ahinful

Streetwear
Sizing Guide

Merino size chart

This size chart is intended for reference only. Sizes can vary between brands.

Label size India UK Bust
(in inches)
Waist
(in inches)
XS XS 4-6 32 26
S S 8-10 34 28
M M 12-14 36 30
L L 16-18 39 33
XL XL 20 42 36
XXL XXL 22 44 38

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