ROOTS WILL GROW FLOWERS SPRING/SUMMER 2019 LOOKBOOK:

EMBRACE WHERE YOU COME FROM

‘THE SEED THAT GROWS FROM THE ROOTS’.

L’ORIGINE

‘THE HARD EXTERIOR’.

L’ORIGINE

 ‘QUALITY SHINES IN THE RIGHT LIGHT’.

L’ORIGINE

‘INVISIBLE DAYS FULL OF PROGRESS’.

L’ORIGINE

‘CARRYING THE CORE’.

L’ORIGINE

‘REFLECTING ON WHERE WE STARTED’.

L’ORIGINE

‘ROOTS WILL GROW FLOWERS’.

L’ORIGINE

‘DEVELOPING BEYOND PAIN’

L’ORIGINE

‘EMBRACE WHERE YOU COME FROM’

L’ORIGINE


‘BOTTOMLESS BUT WE STAND FIRM’

L’ORIGINE


‘THE FLOWER THAT GREW BETWEEN THE STONES’

L’ORIGINE


‘COMES FROM THE TOUGH SEED THAT IS FLOURISHING’

L’ORIGINE

Photographer: Vincent Van Kleef

Styling: Dyllan Ahinful

Models: Junior Kwame Agyeman

ROOTS WILL GROW FLOWERS L’ORIGINE SPRING/SUMMER 19

Inspiration

As a brand we put a strong emphasis on our heritage/roots. We believe knowing where you come from and always keeping our core values intact, will let us grow as a brand. Doing so in life, will let you grow as a person. This campaign is made for you to embrace where you come from, remember where you started and carry this to where you are heading. Never forget this as you grow to become… A beautiful Flower.

ROOTS WILL GROW FLOWERS

L’ORIGINE

Theme

 root1 /ruːt/ noun plural noun: roots 1. the part of a plant which attaches it to the ground or to a support, typically underground, conveying water and nourishment to the rest of the plant via numerous branches and fibres. “cacti have deep and spreading roots” synonYMS: radicle, rhizome, rootstock, tuber, tap root, rootlet; rareradicel “the fungus attacks a plant’s roots” 2. the basic cause, source, or origin of something. “money is the root of all evil” synonYMS: source, origin, starting point, seed, germ, beginnings, genesis; cause, reason; base, basis, foundation, bottom, seat, fundamental; core, nucleus, heart, kernel, nub, essence; fons et origo; literaryfountainhead, wellspring, fount; rareradix “the root of the problem”

Based on The definition of roots, we created our Lookbook where we try to tell a Visual Story from growing up in our rough neighbourhood, to finding ourselves with our idea for the brand that sets us free in a different light than most people in our environment. We try to tell how our deep Ghanaian roots and the place we grew up in Amsterdam (the Bijlmer) shapes us to become an individual that is proud of all that he has seen and all that he is. The tough seed of a beautiful flower that is flourishing.

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