L’ SOCIÉTÉ SUMMER 2018 LOOKBOOK:

EXPOSITION: ‘OPPOSITES ATTRACT AND ENHANCE’

‘BLOCKING INSIDE OUT, OUTSIDE IN’.

L’ORIGINE

‘THE INVISIBLE IS VISIBLE INSIDE’.

L’ORIGINE

 ‘LEANING ON EACH OTHER’S STRENGTHS’.

L’ORIGINE

‘0,5X+0,5Y=1 DIRECTION’.

L’ORIGINE

‘MOVING STRONGER AS ONE’.

L’ORIGINE

‘THE CIRCLE OF ARMS’.

L’ORIGINE

‘THE CIRCLE OF ARMS’.

L’ORIGINE

‘SOFT TONED DIFFERENCES’

L’ORIGINE

 

‘OPPOSITES ATTRACT AND ENHANCE’

L’ORIGINE

Photographer: Vincent Van Kleef

Styling: Dyllan Ahinful

Models: Dion Keizer & Jamal Amofa

L’ SOCIÉTÉ L’ORIGINE SUMMER 18

Once started as two and now together as one.

We unite what never was meant to be divided.

Multiplied against the odds. Unity equals L’ Société!

 

Inspiration

L’ORIGINE started with the two founders Dyllan Ahinful and Jeffrey Mensah. Two bestfriends, two different characters, but one collective goal: to bring an extraordinary brand into the fashion world, which represents the origin of their story in contemporary creative men’s apparel. By complementing each other they have created L’ORIGINE and are close to reaching that goal. L’ SOCIÉTÉ unites what never was meant to be divided. The idea behind uniting what was never meant to be divided, is based on the opposite characters behind the brand and how they complement each other and become one because of the brand. L’ORIGINE now wants to unite people inside and outside the brand and let them enter our society where no one is rejected, we can only complement each other.

 

Theme

With the title of the lookbook of the collection: Exposition: ‘opposites attract and enhance’. L’ORIGINE Aims to portray how opposites, like complementary colors can look good or how black people and white people look good together. L’ORIGINE wants to show that all opposites are actually each others halfs and when they come together they empower each other. Every Picture has it’s own title as L’ORIGINE was also very much inspired by the impressionism movement and painters like Monet in picking their colors and creating the set for the lookbook. The set has a transparant canvas as background. This symbolizes no prejudice, everything should be open and clear for everyone. With tape on the floor of the set we created an open box. The open box is occupied by the models. This is to show our society is open for everyone to enter and the skin color of the models shows, it doesn’t matter which race or ethnicity, everyone can enter. We hope to unite the human race even if it’s just in our Society, every bit counts.

Garments

The collection consists of different types of cotton fabric. Mostly fleece and fench terry. The remanining fabrics that are used are nylon and polyester. This collection contains basic colored garments with a high quality look through the fabrics that are used and the fine detailing. The primary used colors are: Black, White and Soft Blue.

Most garments are in the basic colors white and black. L’ORIGINE uses complementary colors in the details, colors that are opposites in the color circle but complement each other. To illustrate how opposites can enhance each other. The striped blue shirt with an orange logo is the perfect example of how opposites enhance.

 

2x-X=1

2-1=1

2×1=2

x=1

2 BECOMES 1 L’SOCIÉTÉ

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