L’ORIGINE represents a global development of Afro Diaspora culture: Urban Afroism. Operating across the platforms: contemporary streetwear, lifestyle and heritage building.

THE CLEANER

Full Editorial

L’UNIFORM L’ORIGINE

First L’Uniform Drop Available Now

#COLORLIFE WAIST BAGS

#Colorlife Kofikoboe Waist Bags restock soon, pre-order now!

ROOTS WILL GROW FLOWERS

First RWGF Drop in Our Online Store.

ROOTS WILL GROW FLOWERS

Full Lookbook

HOODY L’ORIGINE RAINBOW

Latest #Colorlife Drop

NO HYPE HOODY

Restock due to popular demand

L’ORIGINE represents a global development of Afro Diaspora culture: Urban Afroism. Established in 2015 and based in Amsterdam, the brand operates across platforms ranging from menswear to lifestyle coverage and heritage building, at once reflecting and engaging the growing awareness of urban youth ever connected to their roots. Displaying this through substantial but distinct content. Leading this ambiguous practice is a strong emphasis on experimentation and collaboration, without losing the unique vision. The synthesis of upmost creative minds translates through the development and presentation of masterpieces with their own narrative and directive.