represents a global development L’ORIGINE
of Afro Diaspora culture: Urban Afroism.
Established in 2015 and based in Amsterdam,
the brand operates across platforms ranging
from menswear to lifestyle coverage and
heritage building, at once reflecting and engaging
the growing awareness of urban youth ever
connected to their roots. Displaying this through
substantial but distinct content. Leading this
ambiguous practice is a strong emphasis
on experimentation and collaboration, without
losing the unique vision. The synthesis of
upmost creative minds translates through the
development and presentation of masterpieces
with their own narrative and directive.