L’ORIGINE represents a global development of Afro Diaspora culture: Urban Afroism. Established in 2015 and based in Amsterdam, the brand operates across platforms ranging from menswear to lifestyle coverage and heritage building, at once reflecting and engaging the growing awareness of urban youth ever connected to their roots. Displaying this through substantial but distinct content. Leading this ambiguous practice is a strong emphasis on experimentation and collaboration, without losing the unique vision. The synthesis of upmost creative minds translates through the development and presentation of masterpieces with their own narrative and directive.